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Max Benator Co-Founder & CEO, Orca

As consumer behavior shifts toward video-first engagement, the commerce landscape is being redefined to meet customers' needs. Julie Haleluk will share how integrating video with commerce infrastructure creates competitive advantages across the customer journey, from awareness and consideration to conversion, transforming engagement into measurable full-funnel results. Amazon Shopping Videos helps brands lean into video shopping by blending content, commerce, and connection throughout the entire journey.

Julie Haleluk Global Head, Growth, Amazon Shoppable Video
Josh Richards Host, Founder & CEO, CrossCheck Studios
Albert Lawrence (Moderator) Host & Film Producer

Join leaders from today’s most influential creator agencies as they break down the evolving role of creators and affiliates in driving social commerce. From creator-owned brands to the explosion of affiliate-driven sales and the new economics of retainer partnerships, this panel uncovers how talent is shaping product discovery, purchase intent, and revenue at scale - and what brands need to do to convert with the people who move culture.

Noah Swimmer Partner & Head of Culinary, Underscore Talent
RJ Larese US President, Sixteenth
Amy Neben Partner, Select Management Group
Madison Weaver Co-Founder & CMO, The Creator Society
Lauren Schnipper (Moderator) Digital Media Consultant, Co-Host, Creator Upload Podcast

Most brands treat creator partnerships like a gifting lottery—send products, hope for content, maybe see sales. This workshop reveals the operating system behind brands generating $1M+ monthly through structured creator programs. You'll learn the exact flywheel (sample → content → winners → scale) that turns unpredictable creator chaos into a measurable revenue channel, how to identify your winning affiliates, how to position your brand, and how to build creator communities that drive consistent GMV growth. Walk away with a framework you can implement Monday morning—no fluff, just operator-grade tactics.

Sebastian Nelson Founder & CEO, Cruva
Myah Christenson Affiliate & Creator Partnerships Manager, SEEQ

Once you look for it, you see it everywhere. Feastables in the checkout lane. Happy Dad in the alcohol aisle. Rhode Beauty in Sephora. Skims on your wife's Amazon wishlist. Creator- and influencer-led brands are building generational companies that are larger than institutional competitors in a fraction of the time and capital. But only if you have the right creator paired with the right business. This panel will unpack the do's and don't's of launching and scaling creator-first brands, from ideation to operation to market-breaking revenue. Join a panel of creator-led brands knocking it out of the park, including Hannah Hoffman, Director of E-Commerce at Mythical (founded by Rhett & Link), Geoffrey Tarajan, BP of Apparel, and Billy Moulton, Director of Brand Marketing at Doing Things / Breezy Golf (1.4m followers on Instagram), and Melissa Schneider, VP of Content at Epic Gardening (3.9 million subscribers on YouTube and...*ahem*...growing). The panel moderator and description writer is Phil Ranta, CEO of Stealth Talent, LinkedIn Influencer, and 20 year veteran of the creator economy.

Hannah Hoffman Director of E-Commerce, Mythical
Geoffrey Tarajan VP of Apparel, Doing Things | Breezy Golf
Melissa Schneider VP Content, Epic Gardening
Billy Moulton Director of Brand Marketing, Doing Things | Breezy Golf
Phil Ranta (Moderator) Founder & CEO, Stealth Talent

In today’s creator commerce ecosystem, brands are navigating a dual challenge: how to drive performance at scale while keeping their identity and integrity intact. You can’t review every post. You can’t script every creator. Yet the stakes - for growth, reputation, and revenue - have never been higher.

In this main stage session, explore the evolving playbook for scaling social commerce with confidence. Uncover the tools, technologies, and operational strategies that enable brands to boost sales, expand creator output, and protect brands - without bottlenecks or burdensome processes.

From global enterprises to fast-growing DTC disruptors, you’ll walk away with practical insights on balancing scale and control, improving creator performance, and accelerating your social commerce engine.

Hugo Soul Co-Founder & CEO, Unbox
Michael Coombs Co-Founder & COO, Unbox
Khudor Annous SVP Partnerships, Orca
Eric Lucari Global Digital Commerce Sales Director, Mars Snacking

Live shopping is no longer experimental - it’s a proven conversion engine. With live audiences converting 3–10x higher than traditional ecommerce, this panel brings industry leaders together to unpack what separates high-performing live commerce from the rest - and how brands can turn real-time engagement into real revenue.

Jordan Allen Co-CEO, Favored
Sandie Hawkins CEO, TalkShopLive
Ben Muir CEO, Unsociable
Marina Randolph CMO/CDO, SKINN Cosmetics
Chris Erwin (Moderator) Founder, RockWater

The next generation of retail explosion is in the hands of creators. From leveraging affiliates on TikTok Shop to scaling influencer campaigns across social platforms, workshop host Deren Baker brings deep experience driving sales through creator partnerships. Join Deren for can’t-miss insights on how to turn creator influence into real revenue.

Deren Baker CEO, Flywheel Ventures

Join the Creator Upload Podcast’s Lauren Schnipper and YouTube star Jordan Matter to unpack how a personal family moment became a social commerce phenomenon. Matter will share the behind-the-scenes story of launching Sincerely Yours with his daughter. They'll discuss how they transformed audience trust into product demand, the creative strategy that fueled viral reach, and what their success reveals about the future of creator-led brands. Expect candid insights, actionable takeaways, and a rare look at how authenticity and narrative can drive real revenue at scale.

Jordan Matter Creator, 33M+ Subscribers
Lauren Schnipper (Moderator) Co-Host, Creator Upload Podcast

Join Rob Hahn, Chief Operations Officer at Pattern, and Tim Ryan, President (US) & Chief Commerce Officer at Orca, for a fireside chat on the operational and logistical strategies that power high-performing brands. This session explores how supply chain, fulfillment, and commerce infrastructure directly impact growth, efficiency, and customer experience in today’s fast-moving social commerce landscape.

Rob Hahn Chief Operations Office, Pattern
Tim Ryan President (US) & Chief Commerce Officer, Orca

Get up to speed on how brands can grow with the YouTube Shopping Program in 2026. This session breaks down what’s new, from the latest Shopping and affiliate features to smarter ways to connect with creators and drive results. Learn how to get started, activate creators more effectively, and plan for what’s next as YouTube Shopping continues to evolve!

Lauren Celinski Lead, Content & Community, YouTube Shopping Partnerships
Danny Ruegg Lead, YouTube Shopping Partnerships
Lindsay Pasteris Partner Manager, YouTube Shopping Partnerships

Winnie Harlow, model, creator, and founder of Cay Skin, joins Chris Detert, Chief Communications Officer at Influential, for a dynamic conversation on how star power, storytelling, and strategic brand partnerships drive cultural relevance and real commerce in today’s creator economy.

Winnie Harlow Supermodel, Beauty Entrepreneur, & Founder, Cay Skin
Chris Detert Chief Communications Officer, Influential

Social Commerce is projected to reach $2.9T worldwide in 2026. The US market is booming, but is not the only country seeing massive growth. Join this can’t-miss workshop with executive leaders from territories including Mexico and the UK, to learn about growth opportunities and proven strategies outside of the states. Get tangible takeaways and hard data around:Countries seeing most growthPlatform activity by regionOperationalization strategies for brands

Pedro Argüelles Country Manager, Orca LATAM
Dhruvi Pandya Market Lead, Orca UK/EU

Creators shape culture — but turning influence into scalable commerce is the real challenge. Leaders from legacy brand Gap Inc., creator megastar MrBeast, and more come together to unpack how attention, loyalty, and fandom are evolving into measurable consumer engagement and revenue at scale.

Damon Berger Head of Consumer Digital Engagement, Gap Inc.
Josh Maynard GM, Global eCommerce, MrBeast
Kritika Pande Director, Digital GTM and Experience, e.l.f. Beauty
Josh Cohen Moderator, Founder, Tubefilter & Streamy Awards

Discover how video drives full-funnel results on Amazon. This comprehensive workshop will equip you with practical strategies to leverage Amazon's video shopping solutions to inspire customer curiosity, build brand engagement, and drive purchases.

Sara Quiambao Technical Business Development Manager, Amazon Live

From jump rope demos at live events in the 80s to viral social content today, the formula has not changed. Connect with consumers. Build trust through two-way conversation. Show them why they need it. Featuring leaders from Sweetums, Sports Research, and 11:11, the brand platform behind Paris Hilton’s global ventures, this panel explores how brands blend cultural relevance, consistency, and community to turn attention into conversions year after year.

Dr. Alisa Brady Founder, Sweetums
Shannon Lewallen Director of Communications, Sports Research
Adam Domian SVP Commerce & Audience, 11:11
Lauren Stevens (Moderator) Co-Founder, Orca

Brands and creators are collaborating like never before, but the next frontier is how to amplify that content at scale via paid channels and affiliate ecosystems. Join us to unpack real-world results, performance-based models, platform tools and creative workflows that turn creator efforts into trackable sales. If you’re ready to move beyond “we worked with an influencer” to “we amplified their content and hit X GMV/ROAS/CPA,” this panel will give you the map.

Ethan Kramer EVP, Go Fish Digital
Lindsay Gash Creative Innovation Lead, NA Agency at Meta
Tara Pettus Head of Agency, SMB, TikTok
Lauren Glaubach VP, Global Content Partnerships, Pinterest
Deren Baker CEO, Flywheel Ventures
Phillip Jackson (Moderator) CEO, Future Commerce

LTK has quietly underpinned social shopping on platforms like Instagram and TikTok for years. It has also expanded its own consumer app, recently adding more social features. As creators have become a must in commerce strategies, LTK is again rewriting the playbook by inviting brands onto its consumer app. In this fireside chat, LTK Co-Founder and President, Amber Venz Box sits down with Scalable Co-Founder Jasmine Enberg to discuss how the company is maintaining its incumbent advantage as challengers emerge and why the next era of creator commerce will be both human and data-driven.

Amber Venz Box Co-Founder and President, LTK
Jasmine Enberg (Moderator) Co-Founder & Co-CEO, Scalable

Max Benator Co-Founder & CEO, Orca